Leaning into the bright side of life with humor, color, untethered fantasy, friendly flash, and a playful dopamine rush of adorable cute things. Tomorrow’s cool is blindingly brilliant.
Rather than be crushed by the weight of the modern world and its increasingly pervasive trappings, people are escaping through the rabbit hole of imagination into a wide-eyed, vivid wonderland of fantastical delights and hi-key curiosities.
Irreverent humor can take on a playful, lighthearted absurdity. Emphasize visuals with a welcoming warmth that incites creativity and fun. Most importantly, quit taking yourself so seriously. Embrace naivete. Find the joy.
