Trends are dead — long live trends. A reflection of the mainstream status quo collapse; welcome to the stacked individualistic style era of anything goes.
Big business has relied on dictating acceptable aesthetics to push products for decades. Now, as trend turnaround shortens every year, we’ve effectively created a post-trend landscape where nobody has authority over dos and don’ts. Every style is everywhere, all at once. Personal freedom of expression is at an all-time high.
Brands can be less concerned with a unified visual front — use multiple styles simultaneously. Be versatile and adaptive in communication strategies, tailoring messages to suit different audiences, and utilize a variety of platforms and touchpoints to maximize reach and impact. Rethink web platform design and break from the mold of traditions that carried over from print media with more device-aware design.
