from Stocksy's Creative Director

In the recent documentary "American Symphony," musician John Batiste tells the audience, "What we love about music is not that it sounds good. What we love about music is that it sounds inevitable. It’s playing the thing that we all know is unfolding."

This little insight relates so much to the challenge of instinct in aesthetic work. Style is commonly ascribed to notions of trendiness and fashion, but it really describes different responses to the world. In creative fields, we treat trends with caution in an effort to aim for something more original and evergreen. But a sensitivity to "trends" also signifies an awareness of cultural production observed at meaningful resolutions.

At Stocksy, our focus lies in understanding the collective direction of the whole, thinking less about forecasting trends and more about deeper insights into how the chaos is organizing itself around us. Creative stock media, free from constraints like commercial scales, specific brand requirements, client demands, and deadlines, represents a unique space of intuition meeting untethered creativity and is an interesting lens through which to anticipate the market landscape.

Our current cultural atmosphere is marked by uncertainty and disruption, creating a sense of perplexity regarding the meaning of progress. While this complicates the pursuit of meaningful insights, it's essential to recognize the transformative events shaping our present moment. Though their exact timing and immediate triggers may have been unpredictable, they were, ultimately, always inevitable.

-Genevieve Ross