<img height="1" width="1" style="display:none;" alt="" src="https://ct.pinterest.com/v3/?event=init&amp;tid=2620548198183&amp;pd[em]=<hashed_email_address>&amp;noscript=1">
 

The demand for authentic diversity in visual media evolves into a requirement for integrity and truth in authorship and representation. Highly specific representations become more relatable than globalized or generalized ones — people as they are, genuine experiences of the world, and homegrown perspectives.

Why it's trending

We see a broader cultural shift towards responsible visual representation — one that prioritizes diversity, equity, and authenticity when shaping digital storytelling. As AI's influence grows, so too does the demand for human-generated content, reflecting a desire for transparency, ethical practice, and genuine narratives.

177% increase

in people searching for

real people

55% increase

in videos tagged as

UGC

31% increase

in people searching for

authentic

What it looks like

  • Increasingly diverse geographic focus
  • Global contributing artists
  • User-generated content
  • Unexpected perspectives on familiar themes
  • Candid, in-between moments

Invest time and resources in responsible storytelling and authenticity of authorship. License and commission more content where the creators or subjects (people, foods, fashion, etc.) are from or of a community, culture, place, or demographic they represent. Drive for distinctively human perspectives and experiences over familiar tropes. Hire people to represent people rather than generative AI.

Want to stay on top of the times?

Sign up for our newsletter to access the latest content, curated collections, industry insights, and more.

*Time is precious. We promise to never spam you.